7 features a great email marketing service must offer

ByMabel R. Acton

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Marketing is a huge part of any business, and while social media has its merits, it is said that email marketing remains one of the most effective ways of communicating to this day. 

Having decided that you want to invest in an email marketing service, it’s now time to compare the tens of options that you are faced with. Immediately, most business owners will want to know the cost and commitment period of any service, however here are seven key features that you should consider on top of this.

1. Automation