You have just built a brand new website and uploaded it on the server. You have tested, and it can be accessed online. Let’s assume you are using this website to promote your product online because you have heard that the Internet is a very effective way to market your product to the whole world.


Perhaps, as a beginner, this is what you believe how an internet business will work: prepare a web page to market your products online, and your business will grow by itself! Little did you realize that your website is useless without visitors, and your business will not succeed? This is where Search Engine Optimization or SEO will help you bring in a lot of visitors to your website, and therefore it is expected to increase your online sales.

Keyword Ranking

In this case, we need to analyze how visitors come to visit your website in the first place. The majority of internet users find your site through search engines like Google or Yahoo. Only a few find your site in other ways, such as typing in the URL listed in your name card or your posted advertisements, following the link provided by another website, or accidentally typed in your URL address in the browser.

However, the chances that they will find it this way are very slim. Since the majority relies on search results, you need to boost your website ranking with the help of local SEO. One of the options is to register your website address on each search engine or make sure that there is a link in one of the other websites that have been recorded.

SEO Is Your Ranking Solution

Is it done then? Well, sadly, the answer is no. There are dozens or even thousands of competitors who sell the same products as you do. Even if the search engines list your website, it may not occupy the top position. Based on statistics, 84% of internet users will only visit those websites listed on the search result’s first two pages. This is roughly the top 20 list for the market. So if your website is not in the order of 1-20, it would be doubtful that you will get any visitor. Therefore you need to apply SEO techniques so that your website will be on top of the search list to get as many visitors as can be. It is mainly done so that search engines will favor your website and get it listed at the top.

To make your website SEO-optimized, you need to make sure that everything on your website can be easily discovered when searched. It does not solely depend on the keyword (or keywords) used. Apart from choosing the best keywords, you need to ensure that your website’s contents favor the engine. In short, the heading, contents, name of the files, folders, and sitemap need to be appropriately written or named. This way, it will be easily recognized by search engines to get it listed.