SEO is a very common term for business on the internet today. It would be surprising to find a person who has not heard about Search Engine Optimization and cares about their company’s online presence. Beginning from mounting the website high on search results all the way to catering to customized searches, this tool is very essential for the digital presence and success of a business. In this day and age, online digital markets are taking the industry by storm as entrepreneurs grasp the essence of indulging in this trade. The benefits of content writing complimented by the direct line of contact with the customer without any foreign interference is a huge win, and no one would want to evade this opportunity.
Drawing from all that gain in this industry, one thought that troubles businessmen is the cutthroat competition in the industry. Owing to the comparatively easy establishment process, the number of businesses registering online is growing each second, and thus the competition for the B2C manufacturers continues to grow tight. Considering a scenario where seller A and seller B deal in headphones over the internet, and their products are identical, what would set their websites apart from each other once a user types in “headphones” on the search bar?