I’ve spent all 23 years of my advertising career in agencies.
I’ve never had an “in-house” SEO job.
I think working in an advertising agency – particularly in an agency that is great at search – is the best job in the world.
I’ve worked with clients of all types and sizes, all over the world – including Fortune 10 companies as well as one-man businesses looking for leads.
Believe it or not, even with all that experience, I’m still constantly surprised by new scenarios in the agency/client relationship.
That being said, there are things most folks who haven’t spent