beIN Media Group teams up with Quortex and Cognacq-Jay Image for “ultra-premium” sports streaming in MENA region

ByMabel R. Acton

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beIN Media Group is powering its sports streaming to its Middle East and North Africa customers using Quortex’s Just-In-Time solution. The I/O platform builds work flows based on user demand – not from the content origination –  to reduce the risks associated with online event launches and to maximise the benefits of livestreaming. The technology will operate via the OTT platform provided to beIN by Cognacq-Jay Image – a service provider for playout, head-end and digital platforms – and will power sports streaming to 24 countries in the Middle East and North Africa.

In the region, beIN will provide coverage of the upcoming FIFA World Cup in Qatar, as well as the UEFA Champions League, English Premier League, the NBA and the Olympic Games.

Faisal Al Raisi, Manager of Digital Projects at beIN Media Group, MENA, said: “Our partnership with Quortex and Cognacq-Jay Image contributes to beIN’s long-term objective of ensuring our offering stands the test of time by evolving our head-end. This collaboration is also instrumental in delivering the best streaming quality to our subscribers across MENA, especially ahead of the upcoming FIFA World Cup Qatar 2022™. We are confident that Quortex will deliver this by combining technology and sustainability through its network and bandwidth optimisation.”

Marc Baillavoine, CEO of Quortex, commented: “We are thrilled to start such an exciting project with beIN. Quortex I/O is the platform of choice for such services. We can demonstrate our solution in less than an hour and are able to stream live in ultra-premium quality to the MENA region in just a few minutes. Being both cloud-native and agnostic, Quortex is able to deliver the solution via beIN’s preferred cloud provider.”

François Nguyen, Cognacq-Jay Image Project Director for beIN MENA’s OTT platform, said: “As a global integrator, we provide our customers with the best-in-class technologies. We pay attention to the customer requirement in terms of both quality and integration compatibility.  In a project like this, adding Quortex to the existing ecosystem is a natural fit for us.”