Global survey shows nearly three-quarters (74%) of respondents are influenced by social media ads and 88% agree that they consult online reviews before purchasing a product
A survey conducted by TELUS International, a digital customer experience (CX) innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands, indicated that consumers around the world are most influenced by digital channels when making purchasing decisions.
Social Media Ads and Online Reviews Carry Major Weight with Consumers
According to the survey’s 4,000 respondents across the U.S., UK, Ireland, Germany and France, nearly three-quarters (74%) of